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Audemars Piguet

Do you own an Audemars Piguet watch and would you like to know more about it value? Our Experts will carry out a free appraisal of your collector’s watch, provide you with an estimate of the market price, and then accompany you to make a sale at the best price.

Story of an icon of luxury watchmaking

The Audemars Piguet watch brand is one of the references in the world of luxury watchmaking. It was created in 1875 by two former school friends and classmates, Jules-Louis Audemars and Edward-Auguste Piguet, in Switzerland. Today, famous throughout the world, Audemars Piguet watches are, in their early days, appreciated for their technical qualities characterised by precision watchmaking mechanisms.

At the beginning of the 1880s, the brand became increasingly successful and recruited numerous associates and collaborators who distributed the watch models all over the world, from Berlin to Buenos Aires. Famous for its repeater watches and complication pocket watches, presented at the 1889 Paris Universal Exhibition, the brand then established itself permanently in the world of luxury watchmaking.

They have been responsible for many technical innovations since the end of the 19th century, such as the design of the world’s smallest motion repeater (18 mm in diameter) and, in 1915, the world’s smallest five-minute repeater movement.

The fathers of the brand, Jules-Louis Audemars and Edward-Auguste Piguet, died at the end of the First World War. Since then, their successors have taken over, opening the brand to a new era.

Although the 1929 crisis brought a halt to the production of the iconic brand’s watch models, Audemars Piguet is far from dead. Innovations continued before and after the Second World War, with the world’s thinnest centre-rotor automatic movement in fine gold and ultra-thin self-winding tourbillon watches.

The brand’s innovations have continued throughout the 20th century, and even today. The brand is present in 88 countries with Jules-Louis Audemars’ great-granddaughter, Jasmine Audemars, at the head of the Baord of Directors.

The Royal Oak – the iconic model par excellence

If only one watch model designed and produced by Audemars Piguet were to be chosen, it would be the Royal Oak. This model was created in 1972. It is the fruit of a reflection on the renewal of luxury watchmaking, which was shaken by the marketing of the first quartz watches at the very end of the 1960s. The brand then adapted to demand and created a stainless-steel watch with an octagonal-shaped dial, two notable innovations in luxury watchmaking. The model soon became the emblem of the Audemars Piguet brand. Declined and never equalled in the world of luxury watchmaking, the Royal Oak has fascinated generations of watch lovers.

From the sportier model of the Royal Oak Offshore created in 1992, and available in over 150 different models, to the tourbillon Concept GMT watch launched in 2014, characterised in particular by the use of ceramics, the innovations follow one after the other without ever distorting either its origin or its success.

The Jules Audemars and Millenary collections

Unlike the Royal Oak models, the Jules Audemars collection presents more classic models, inherited from the luxury watchmaking tradition. The collection, which began at the end of the 1990s, includes several exceptional watches such as a Jules Audemars in platinum 950, an extra-flat model and models for women since the beginning of 2010.

The Millenary collection offers models that are distinct from the brand’s other productions by an oval-shaped case. This collection includes a partnership with Quincy Jones, which has resulted in a limited series production of 500 pieces of the Quincy Jones Millenary All Black watch.

The Audemars Piguet brand has produced models that are each more iconic than the next, perpetuating the prestige of this exceptional brand for a long time to come.

Audemars Piguet is on the rise

Since the beginning of the 21st century, Audemars Piguet watches have continued to break sales records, as in 2007 with the sale of an Audemars Piguet watch with perpetual calendar and moon phases, created in six pieces in 1957 and sold for the sum of 324 000. This record is far from being isolated, since a Jules Audemars Piguet escapement chronometer was sold for 186 313 euros in 2013.

Generally speaking, the prices of Audemars Piguet watches are high, as these watches are highly sought-after by collectors, particularly lovers of vintage watches. For these models, the state of preservation is essential in determining their value. Limited-edition watches of iconic models can sell for several tens of thousands of euros, their value only increasing over the years.

How do we appraise your watch?

Making an online estimate request for your watch is simple and free. Simply complete our estimate form with a brief description and photos. If you have the purchase invoice for your watch or any other document that can attest to the authenticity of your watch, please do not hesitate to send it to us when you send it in. This information will be sent directly to one of our experts who will give you a price range and sales advice.

expertise process

A team of experts and auctioneers to appraise your watch

If you own an Audemars Piguet watch or any other collector’s watch, request a free estimate via our online form.

You will then be contacted by a member of our team of experts and auctioneers to give you an independent view of the market price of your Audemars Piguet watch. In the event of a sale, our specialists will also advise you on the various options available to sell your watch at the best price.

Get an online appraisal >

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