Luxury Watch Valuations
How Much Is Your Watch Worth?
Do you own any Rolex? Are you curious to know what they are worth? Our Experts can provide a free appraisal to give you an estimate of the market price, then help you to ensure the best possible price should you decide to sell.
The history of Rolex watches
Hans Wilsdorf, the founder of Rolex, started the history of Rolex watches in 1905. He dreamed of innovating in the world of watchmaking by improving wristwatches (whereas the first watches were pocket watches). Although initially based in London, the headquarters moved to Geneva. The brand very quickly tried to perfect its movements. Always in search of innovation, Rolex holds a number of very important patents.
The creation of the prestigious “Oyster” model
The famous “Oyster” model was created in 1926 and was the first water-resistant watch. The staging for the promotion and distribution of this watch involved positioning the watch in an aquarium in the brand’s and retailers’ shop windows.
The prestigious Rolex chronographs are recognised throughout the world for their reliability. It should be noted that maintenance is preferably carried out through the after-sales service, which is staffed by specially trained watchmakers.
Emblematic models sold all over the world
Rolex went on to offer the Oyster system in several models, with the original version, “Oyster perpetual” as well as the Oyster sports version “Oyster professional”.
Rolex Perpetual models
In 1936, the company presented the first automatic rotor winder with the “Rolex Perpetual” model. In 1945, the date window was integrated into the “Datejust”. It should be noted that the status of this watch continues to follow an upward curve. In fact, its average price has increased by 182% in the past ten years for the yellow gold model.
The Rolex “Perpetual” as well as the “Datejust” are both among the “Oyster perpetual” models.
In 1953 the “Submariner” model was launched, which can withstand a depth of 100 metres for diving enthusiasts.
Today, this model is known to withstand pressure at a depth of 300 metres.
In 1954 Rolex launched the Rolex “Oyster Perpetual GMT-Master“, after a request from Pan Am (a former major American airline), who wanted a Rolex watch for their airline pilots on transcontinental flights. This watch can indicate an additional time zone thanks to a 24-hour hand (the red hand in the picture below). This watch was worn by Chuck Yeager on his first flight through the sound barrier. This watch is now being traded at auction at ever higher prices.
Record prices for the Daytona
In 1963 the “Cosmograph Daytona” model was launched. This watch was designed for race car drivers. Three models of this watch have been produced since the early 1960s. The first model is equipped with a hand-wound movement, the second with a self-winding movement and the third with a Rolex-manufactured movement. In 2017, the “Cosmograph Daytona”, which belonged to Paul Newman, was sold for over $17 million.
The “Submariner”, the “GMT-Master” and the “Daytona” are all part of the “Oyster professional” range.
The gold Rolex Cellini
The Rolex Cellini is another flagship model by Rolex, though it is even more refined. This model is the only one to display the moon cycle. These watches have an 18ct gold case and are inspired by the Renaissance artist Benvenuto Cellini.
Rolex is often associated with sport. In 1927, Mercedes Gleitze swam across the English Channel wearing an “Oyster” on her wrist. Later, the company would sponsor other sporting events, notably in motor sport with the race at Daytona Beach, giving its name to the famous model mentioned above.
Beware of counterfeits
Rolex watches are highly sought after by collectors, and prices can quickly skyrocket. However, you must be careful, as a number of counterfeit models are circulating on the market.
This is why it is essential to have your Rolex watch authenticated in order to have a guarantee on its value.
What is the value of a Rolex watch?
Generally speaking, all Rolex watches are valuable. However, the condition of your watch will be a determining factor in its appraisal. The watch must be in good condition, i.e. the dial has no imperfections, the mechanism is functional and the bracelet is original. Just one small defect can reduce the value and price of your Rolex.
Rolex sales records
The price of Rolex watches fluctuates between 2,000 and 2 million euros. Minor details can make the valuation of a watch vary considerably, which is why Rolex watches must be professionally appraised.
The rarest models sell quite well, such as this chronograph probably dating from 1939 with an alligator strap, which sold for 43,000 euros in 2015. Furthermore, an old “Daytona Cosmograph” sold for 96,440 euros in 2016.
How to sell your Rolex watch?
Calling on experts in precision watchmaking is highly recommended to find out the rating of your model. Call on our team of experts to estimate the real market value of your watch.
How do we appraise your Rolex?
Requesting an online valuation of your watch is simple and entirely free of charge. You just need to complete our appraisal form with a brief description and some photos. This information will be sent directly to one of our watches experts who will provide you with a price range and sales advice.
A team of experts and auctioneers
If you own a Rolex, use our online form for a free appraisal.
You will then be contacted by a member of our team of experts and auctioneers to give you an independent opinion of the market price. Should you wish to sell your watch, our specialists will also advise you on the various options available for selling at the best price.